Market Segmentation and Lead Generation

This course focuses on the different market segments and channels for solar companies.

This course will teach you how to:

• identify the different market segments, their behaviors and what makes each segment unique
• identify the different channels that are effective in targeting your customers
• design a lead generation process and plan for your company

This course is part of the Solar Technical and Business Expert training pathway. Before you enrol in this course, you should complete the Enabling Policies and Non-Market Mechanisms course.

Access will expire 1 year after enrolment.